Thursday, September 22, 2011

New High-Occupancy-Vehicle Lane Rules May Boost Prius Plug-In Sales in California

2012 Toyota Prius Plugin 001 New High Occupancy Vehicle Lane Rules May Boost Prius Plug In Sales in California

The new Prius plug-in will be available in the US early next year and will cost $32,780 –or $8,500 more than the non-plug-in version of Toyota’s hybrid. That’s quite a remarkable price difference even if you include the $2,500 tax incentive and, for some, a deterrent in buying the plug-in hybrid.

However, as it turns out though, the State of California may have unintentionally helped Toyota sell more of its new plug-in hybrid model. That’s because two months ago, it changed the rules for High-Occupancy-Vehicle (H.O.V.) lanes, and specifically which single-passenger occupied models were allowed to use them.

2012 Toyota Prius Plugin 002 New High Occupancy Vehicle Lane Rules May Boost Prius Plug In Sales in CaliforniaUnder the new rules, all-electric cars and trucks, plus hydrogen fuel cell and natural gas vehicles are eligible. The regular Prius, which was previously a member of this short list, has now been excluded.

This is where the Prius plug-in steps in. California authorities have classified it as an EAT-PZEV, which stands for Enhanced Advanced Technology Partial Zero-Emission Vehicle, partially thanks to Toyota‘s decision to offer Californians a longer-term warranty for the car‘s lithium-ion batteries – 10-years, 150,000-mile instead of 8-year, 100,000 miles offered in other states.

Therefore, despite the price difference, many Prius customers in California may consider the extra cost a reasonable price to pay for avoiding traffic jams.

The next model to follow suit is the Volt, which is excluded from H.O.V. lanes due to its 8-year warranty. General Motors though will offer a 10-year, 150,000-mile warranty on Chevy’s extended range hybrid from 2012 in order to earn an EAT-PZEV rating as well.

Story source: NY Times





2012 Toyota Prius Plugin 003 New High Occupancy Vehicle Lane Rules May Boost Prius Plug In Sales in California

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